Laura Touysinhthiphonexay
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Destination: Endless Summer

When Waterloo Sparkling Water introduced us to three first-in-the-category non-alcoholic sparkling water flavors, we were immediately struck by the transformative effect they had as soon as you cracked open the can. To launch these exciting new flavors, we crafted an event that would mirror the multisensory nature of Waterloo Sparkling Water on board the ultimate vessel of New York City summer.

The experience of the Destination: Endless Summer yacht was designed to be an experience of sound, sight, and flavor, with handcrafted vignettes reflecting the essence of each flavor - sandy beaches with Piña Colada, south of France with Rosé, and deep tropical oceans with Mojito. From the maximalist modern design and an All Day Rosé tasting room helmed by a renowned sommelier, to our host, the Mayor of Flavortown, Guy Fieri, the event was a one of a kind experience, perfectly capturing the full-out flavor ethos of the brand.

The Treatment

Our look was inspired by vintage postcard and travel graphic elements woven into modern maximalism through colors and textures. In creating the event, we used all real fruit and foliage (besides the oversized coconut) in the decor, in line with the authenticity of flavor in the brand.

The Design System

 
 

The Event

Creative Director: Laura Touysinhthiphonexay
Art Director: Sam Karasinski
ACD, Art: Tamara Yakov