Creative Director: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Jane Mousseau
Senior Art Director: Tyisha Kellman
Head of Production: Taylor Schomann
Senior Producer: Jane Minehan
Photographer: Brian Walker
In the midst of a brand reinvigoration, heritage skin care brand, Gold Bond, was looking for a way to connect with new consumers and prove that high performance skin care formulations should go beyond face care. In the winter of 2025, we saw our opportunity: dry skin season was at its peak, and so was excitement around alpine travel. We teamed up with comedian and renowned bikini skier, Chelsea Handler, to position Gold Bond as the ultimate Base Layer and attempt the world’s biggest swimsuit ski run.
We invited fans from across the country to join us in a full-skin, high-altitude performance test that put product claims and cultural relevance to the test in a fully integrate multi-channel effort redefining the brand and sparking love across media, content, and commerce.
Creative Director: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Jane Mousseau
Senior Art Director: Tyisha Kellman
Head of Production: Taylor Schomann
Senior Producer: Jane Minehan
Photographer: Brian Walker